ART DIRECTOR
GOOD SEX AGREED
Brief
We received a clear campaign brief: help young Australians to navigate meaningful and ethical conversations on sexual consent in long-term relationships.Insights
Young adults listen to their peers more than anyone else when talking about sex. They're more interested in discussing sexual performance than hearing cursory lectures about consent.︎ Some of their earliest lessons around sexual consent – or lack thereof – is through viewing porn.Idea
Use the voices of young Australians to educate their peers on having better sex through stronger communication. This emphasis on open and regular conversation evangelises consent as a key to great sex – rather than an obstacle.2021
Partnership with SKYN including limited
edition packaging with a QR code linking
to the Good Sex Agreed landing page.
Activation in uni bathrooms prompting students to write questions & experiences relating to sex & consent in relationships on cubicle walls, providing topics to dissect across campaign channels.
Podcast with sexologists & prominent young voices that tackles topics shared in the uni bathroom activations.
Campaign presence across socials, including collaborator content with SKYN & podcast guests.