Brief
In an era when most of our time spent listening is alone, Spotify wanted to make the listening experience more social, enabling trendsetters and curators to share the tracks and artists that mean the most to them.

Insight
When we connect over music, we find belonging. Every track shared communicates who we are and what we love. We aren’t saying, ‘you should listen to this song’, but ‘I want you to know this about me’.

Idea
A go-live function within Spotify that brings users together to experience music socially. Users can use Bandrooms to host a broadcast with their device’s microphone and a playlist, while others can listen, chat, or be featured live on the radio-style show. By creating communities and dialogues, the listening experience will become more meaningful, personal and shareable than ever.